Our Manifesto

LISTEN TO MUSIC EVERYDAY

 

It's good for you.

BUY LESS BUY BETTER

 

Quality over quantity.

We believe in products that are handmade, with passion and dedication.

We believe in ideas and concepts, not trends. 

NO CRAFTSMAN-HIP

 

We believe in Craftsmanship, small productions not mass-produced items.

Craftsmanship is more than a marketing argument. We pursue a level of consistency and excellence in each product we design. We are interested as much by the creative and technical process as the final product itself and the ways to make it yours.

Whatever we design, we look at three things: How it is made + How it looks + How it feels.

We approach each object we design as a new challenge and start questioning its fundamental nature.

YOU DO YOU

 

We believe that fashion and style are two different things.

We believe that men’s style is multifaceted and includes both a suit and a pair of sneakers.

We aspire to let all facets shine from classic items to streetwear, from sport gear to barware, from beachwear to formal attire.

BE RESPECTFUL BUT IRREVERENT

 

We believe blandness is the enemy of greatness

We respect tradition yet we question everything. We refuse the “we do it like this because we’ve always done like that”.

We’re committed to creating new thought-provoking and carefully crafted objects and accessories. Not just products for products, that’s nonsense. We want to bring that touch of edge in everything we do to celebrate creativity, design and irreverence.

RESPECT MAMA NATURE

 

We don’t think that you have to ruin the planet to make something cool. Quite the contrary in fact.

We don’t buy the paradigm that one should change the content of one’s closet every season. We believe that Brands must offer eco-responsible products that last.